In 2016, the Russian games market will be worth $1.4 billion, the 11th largest games market in the world. There are 72 million gamers in Russia, 65% of the online population. PC remains the dominant gaming platform with 44% of the total games market.
Dell owners are more likely to play strategy games on PC than owners of Acer PC’s. Of all Russian gamers, 40% has a positive attitude towards Coca Cola, while this is almost half for Russian spenders.