Russian mobile network company WapStart added a possibility to filter RTB traffic automatically.
Now advertiser has an opportunity to set his desired traffic selection algorithms while WapStart platform started to use those settings in real time to adjust campaigns, enabling to run advertisements in a more efficient way.
This tool has successfully performed earlier in the segment of direct sites, but the work with traffic sources which is available on RTB-exchanges, had a number of difficulties in the traffic management.
Now they are all taken into account. Advertisers can independently filter traffic sources for their own criteria, the ones they believe are the most effective, thereby optimizing an advertising campaign with the best result!
This revision of the system, along with an increase of RTB traffic in its general structure, will lead to greater efficiency of WapStart platform for advertisers.
Published by AppTractor.ru