Mobile apps market reaches $44.6 billion: APAC dominates with 56% of the total revenue

Global market of mobile apps in 2016 reaches $44.8 billion . According to Newzoo, games share accounts 82%. In the latest report the company offers a forecast estimating the apps market at 80.6 billion dollars by 2020.

APAC region takes the biggest share with 56% of the total revenue. To compare, Chinese users will spend $11.9 billion making China #1, while the United States reaches $9.4 billion in grossing.

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Newzoo counts 3.39 billion mobile users, 2.3 billion of them use smartphones which is 31% of total population of the globe. In 2016, 41% of smartphone users are from APAC region. As Newzoo mentions, APAC together with Middle East and Africa has the biggest growth potential.

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More insights you may find in Newzoo’s Free 2016 Global Mobile Market Report here.

 

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