Localizing video ads in Russia increases conversion rate by 48%

The latest report by AdColony  delivered at Casual Connect in Amsterdam a few weeks ago reveals that localizing video ads in Russia yields 48% jump in install rate. The report is a result of survey of top 100 developers spending over $1m per month on the AdColony ad platform.

With only 11% of the population knowing English language in Russia, the information didn’t came as a surprise for local specialists but may be well greeted by developers interested in the Russian market.

The report also covers most effective marketing channels, types of video ads, video duration and other useful information. The whole video is available below.


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