ROI-positive campaigns require constant analysis.
Our analytics begin far before we launch the campaign. We research unique project metrics, target audiences, and other relevant information to identify the most effective way of bringing the product to the public. In collaboration with the strategy team, we create a media plan that goes straight to the creative studio.
The analytics do not end there, but rather continue throughout the whole ad campaign as well as after the campaign. The analytics department works in close collaboration with the media buying team at the optimization stage.